2019 saw QIC RE once again lend its support to The Salvation Army’s annual Red Shield Appeal, raising more than $40,000 in funds for much needed social and community services.
Retail centres across our Australian portfolio offered space for fundraising efforts, with 80% of the funds raised at each centre going directly towards Salvation Army programs in the local area.
The remaining 20% of funds are directed to programs that are accessible to anyone in the state, such as rehabilitation services and emergency relief for natural disasters.
Salvation Army Relationship Manager Community Fundraising, Melinda Burrows said that the provision of in-Centre space by QIC RE provides an invaluable opportunity to be present and visible in local communities.
“Having a physical presence within the community is of huge value to us, as it allows us to connect with people face-to-face, to raise funds and to promote our work," Ms Burrows said.
“Our Red Shield Appeal is a key time of visibility and connection for us, as we mobilise across the nation to show the public who we are and what we do, and we are truly grateful for the opportunity afforded by QIC RE to connect with the public."
Funds raised during the Red Shield Appeal at Brisbane’s Forest Lake Shopping Centre were used to add supplies to the local Salvation Army’s emergency pantry.
In addition to the money raised during the Red Shield Appeal, Forest Lake supports The Salvation Army’s emergency pantry throughout the year through its in-Centre community pantry, which encourages customers to donate non-perishable food items.
Each year, the Christmas period brings with it an increased demand for emergency relief. Money raised at Bundaberg’s Hinkler Central through the Red Shield Appeal will be used to assemble Christmas grocery hampers for those in need in the local community.
Money raised during the Red Shield Appeal at Logan’s Hyperdome will go towards the local Salvation Army’s “Sausages and Jam” program.
Through the Sausages and Jam program, a sausage sizzle is held each week for people facing homelessness or financial difficulty. As well as offering food, the event provides music and a safe place for people to improve their day-to-day lives.
The funds raised at Toowoomba’s Grand Central contributed to the installation of shower and internet facilities at a local Salvation Army branch.
These facilities will help the local branch meet the most basic needs of those doing it tough in the community. The Salvation Army believes that everyone deserves the dignity of having a hot shower, while internet access gives people the opportunity to connect with social support, and to access education and employment services.
Fundraising totals for collections across participating RE assets
|VIC||Watergardens Town Centre||$1,435.05|
|VIC||Woodgrove Shopping Centre||$3,293.95|
|VIC||Hoppers Crossing Shopping Centre||$646.20|
|NSW||Castle Towers Shopping Centre||$2,498.00|
|NSW||Bathurst City Centre||$1,853.00|
|QLD||Grand Central Shopping Centre||$1,082.80|
|QLD||Forest Lake Shopping Centre||$3,366.90|
|QLD||The Village Upper Mt Gravatt||$178.85|
|QLD||111 George Street||$2,050.15|