Red Shield Appeal
Dec 4, 2019

2019 saw QIC RE once again lend its support to The Salvation Army’s annual Red Shield Appeal, raising more than $40,000 in funds for much needed social and community services.


Retail centres across our Australian portfolio offered space for fundraising efforts, with 80% of the funds raised at each centre going directly towards Salvation Army programs in the local area.

The remaining 20% of funds are directed to programs that are accessible to anyone in the state, such as rehabilitation services and emergency relief for natural disasters.

Salvation Army Relationship Manager Community Fundraising, Melinda Burrows said that the provision of in-Centre space by QIC RE provides an invaluable opportunity to be present and visible in local communities.

“Having a physical presence within the community is of huge value to us, as it allows us to connect with people face-to-face, to raise funds and to promote our work," Ms Burrows said.

“Our Red Shield Appeal is a key time of visibility and connection for us, as we mobilise across the nation to show the public who we are and what we do, and we are truly grateful for the opportunity afforded by QIC RE to connect with the public."

Forest Lake Shopping Centre

Funds raised during the Red Shield Appeal at Brisbane’s Forest Lake Shopping Centre were used to add supplies to the local Salvation Army’s emergency pantry.

In addition to the money raised during the Red Shield Appeal, Forest Lake supports The Salvation Army’s emergency pantry throughout the year through its in-Centre community pantry, which encourages customers to donate non-perishable food items.

Hinkler Central

Each year, the Christmas period brings with it an increased demand for emergency relief. Money raised at Bundaberg’s Hinkler Central through the Red Shield Appeal will be used to assemble Christmas grocery hampers for those in need in the local community.


Money raised during the Red Shield Appeal at Logan’s Hyperdome will go towards the local Salvation Army’s “Sausages and Jam” program.

Through the Sausages and Jam program, a sausage sizzle is held each week for people facing homelessness or financial difficulty. As well as offering food, the event provides music and a safe place for people to improve their day-to-day lives.

Grand Central

The funds raised at Toowoomba’s Grand Central contributed to the installation of shower and internet facilities at a local Salvation Army branch.

These facilities will help the local branch meet the most basic needs of those doing it tough in the community. The Salvation Army believes that everyone deserves the dignity of having a hot shower, while internet access gives people the opportunity to connect with social support, and to access education and employment services.

Fundraising totals for collections across participating RE assets

State Location Total raised
VIC Watergardens Town Centre $1,435.05
VIC Eastland $7,000.35
VIC Woodgrove Shopping Centre $3,293.95
VIC Pacific Werribee $2,935.05
VIC Pacific Epping $988.40
VIC Hoppers Crossing Shopping Centre $646.20
NSW Castle Towers Shopping Centre $2,498.00
NSW Westpoint $2,210.00
NSW Pittwater Place $1,776.05
NSW Bathurst City Centre $1,853.00
ACT Canberra Centre $4,656.35
QLD Hyperdome $1,434.95
QLD Grand Central Shopping Centre $1,082.80
QLD Forest Lake Shopping Centre $3,366.90
QLD Nerang Mall $728.15
QLD The Village Upper Mt Gravatt $178.85
QLD Big Top $1,127.00
QLD< Noosa Civic $737.65
QLD Hinkler Central $2,289.40
QLD 111 George Street $2,050.15
ESG 2019