The specially commissioned edutainment experience, brought to life by Melbourne multimedia design studio Eness, features 14 giant inflatable characters that emit unique light patterns in response to the movement of passers-by as well as a space station-style workshop area where youngsters can discover fun facts about the galaxy.

The technology-forward activation, which will tour 10 other QIC shopping centres over the next two years, reflects a commitment to deliver experiences that surprise and inspire the families that frequent our destinations. It is hoped the eye-catching installation, and supporting materials developed in collaboration with Australian astronauts Dr Chris Boshuizen and Dr Meganne Christian, will ignite the interest of local youth in scientific learning and exploration.

Eness has previously brought its otherworldly installations to major arts festivals around Australian and overseas, regularly using a 360-degree tracking system to translate people's presence into audio and light reverberations. It's Not Rocket Science will next pop up at Robina Town Centre in Queensland for three weeks before moving on to Westpoint and Castle Towers in New South Wales.

---

To partner with QIC on a bespoke activation or school holiday pop-up, contact our Brand iQ team today.