VIDEO: Mecca’s Jo Horgan on pushing boundaries
Oct 24, 2023
Retail Revolutionaries is a documentary series from QIC profiling the people and brands that are having an outsized impact on the Australian retail landscape.

In this episode, we go behind the scenes at the Melbourne-founded beauty giant Mecca Brands.

Having grown from a single 180sqm shopfront in 1997 to a chain of more than 100 Mecca Cosmetica and Mecca Maxima stores including 1800sqm flagships – not to mention an entirely new concept launched this year in Mecca Aesthetica – the prestige beauty retailer is without doubt one of our industry’s great success stories.

Fuelling the company’s impressive momentum is founder and co-CEO Jo Horgan, and her largely female workforce of customer experience-obsessed retail professionals. Here, with characteristic energy and passion, the entrepreneur shares her take on the value of e-commerce to in-store innovation, explains how services have become a key pillar of the Mecca offering and what it means to break with tradition.

Stay tuned for more instalments in 2024.